Articles

Breitling presents Lady Premier: designed to captivate in shape and color

Lady Premier reimagines the brand’s 1940s Premier Fantaisies models for today. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes come together in playful elegance. The collection captures the poise and unscripted spirit of the Lady Premier woman— honoring those who shaped the brand’s past and those defining its future.

Introducing the new TUDOR 1926 Luna

Just ahead of the Mid-Autumn Festival, when the moon is at its brightest, TUDOR unveils its first ever watch with a moon phase complication… and some magic from Jay Chou.

THINKING WATCH-MAKING IN THE 21ST CENTURY

TAG Heuer arrives at Geneva Watch Days 2025 with a powerful and diverse showcase that reflects the full depth of its creative and technical ambition.

TUDOR and Motosport : a partnership going the distance

TUDOR has established a long legacy of competing on the racetrack. TUDOR supported winning teams during the golden era of motorsport, starting with the TUDOR Watch Racing Team in the late ‘60s, all the way to the recent Dakar Rallye in 2025. This competitive spirit is embodied in a number of TUDOR watches.

Find out which ones below!

UNVEILING TUDOR'S NEW 2025 WATCH MODELS

At Watches & Wonders 2025, TUDOR is going big! With the largest ever steel Black Bay and a Pelagos that goes deeper than ever before, this year is shaping up to be monumental for TUDOR. There are plenty of other new additions to the TUDOR range; be sure to check them out below!

REVITALIZES AN ICON

The TAG Heuer Carrera Day-Date returns, reimagined for a new era, blending timeless heritage, victory on the wrist and the fortune of a success watch.

MINUTE REPEATER PERPETUAL

A. Lange & Söhne incorporated two of the most sophisticated horological complications in the MINUTE REPEATER PERPETUAL.

The Timepieces That Stole the Spotlight at the 2025 Oscars

We are excited to present some of the highlights from the most recent 2025 Oscars, when the fusion of horological excellence and cinematic genius was evident.

REIMAGINING AN ICON FOR A NEW GENERATION

The TAG Heuer Formula 1 returns with a bold array of nine new timepieces, built for speed, style, and a legacy that never slows down.

RACING AGAINST TIME WITH THE TAG HEUER MONACO SPLIT-SECONDS CHRONOGRAPH

TAG Heuer celebrates its return to Formula 1 ® with a daring creation: the TAG Heuer Monaco Split-Seconds Chronograph